The PAAB complaint system compliments the preclearance system by:
- providing a mechanism to address advertising materials that, for whatever reason, have not been precleared and contain PAAB code infractions
- providing an additional safety net to address PAAB code infractions in materials that have undergone preclearance
Introductory Notes:
- Only complaints resulting in stage II rulings are published. Those that are addressed in stage 1 are not mentioned in the following table. CLICK HERE for information regarding the complaint process.
- “APS” refers to an Advertising / Promotion System
- The terms “complainant” and “advertiser” are used on this page as per section 1.7 of the PAAB Code of Advertising Acceptance
All complaints in 2023 were resolved in Stage 1 and therefore do not get published.
Stage 2 Complaint Registry for 2023
| Date of initial complaint |
Complainant | Advertiser | Product | Ruling Summary |
