As a reminder, the standards in the PAAB Code of Advertising Acceptance apply to promotional materials directed to healthcare professionals through any media and to patient information materials intended for distribution or dissemination through any media via healthcare professionals.
This is true even if the materials were initially intended and assessed for use in the consumer space. A more targeted distribution to or through healthcare professionals triggers the need for a review against the standards in the PAAB Code. When an HCP is involved in the decision to disseminate consumer information, they and potentially their patients are part of the audience for these materials. As such, the materials should be reviewed by PAAB.
Additional related resource:
Guidance for Advertising/Promotional Systems (APS) Which Are Openly Visible in Healthcare Professional (HCP) – Patient Interaction Areas
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In an effort to constantly serve our clients better, PAAB has unveiled a new electronic submission process(eFiles). Effective January 2, 2008 all submissions will have to be submitted via the eFiles system. Please have a Senior Official (Director level) send an email to the administration team at review@paab.ca with the contact information of the person(s) who will be designated as administrator(s) for your company. Click on eFiles, on the menu, then eFiles Tutorial for a tutorial on how eFiles works.
Please contact the admin team at PAAB if you need assistance with eFiles
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