In 2019 PAAB announced that we would be seeking members to participate in a Logo Committee. The goal of this committee was to bring together various stakeholders to discuss the significance of the PAAB logo and if the current logo effectively conveyed what it is PAAB does and the significance of its presence on marketing materials.

The committee convened for its first meeting on February 24, 2020. The committee members consisted of the following participants:

The purpose of the logo is to note that PAAB preclearance has occurred. But what does that mean to the end user and was that being clearly conveyed by the existing logo? For healthcare professionals and patients, the PAAB should represent a body that provides independent review to certify that the content meets the high standard of the PAAB code. This should create an association between the PAAB logo and a feeling of the content’s trustworthiness. 

The conclusion of the first meeting was that there was room for improvements in the logo to augment the perceived significance of its inclusion on marketing materials. As such, it was decided that we would start to address key elements of the logo and elements that could be added or changed. Over the course of a few meetings, multiple iterations of possible logos submitted by participating agencies, the new logo was developed.