To All Canadian Healthcare Product Advertisers:
Pharmaceutical companies have an obligation to inform prescribers that their products are listed in provincial or third-party payer formularies. This advisory is intended to encourage proper promotion of this information.
Following input from a provincial ministry in the form of a complaint versus a specific advertisement, the PAAB is adjusting its review of formulary claims. The revised review practice is in line with PAAB Code section 2.1 which states that advertising material must be accurate, complete and clear and designed to promote credibility and trust.
In cases where coverage is restricted, formulary claims should indicate that restrictions exist. An example of an acceptable claim is “Now covered on provincial formulary (special authorization)”.
Should the advertiser wish to present details relating to coverage, such as formulary codes or eligibility criteria, the presentation should be complete e.g. inclusion criteria, exclusion criteria, definitions, notes, etc. where applicable.
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In an effort to constantly serve our clients better, PAAB has unveiled a new electronic submission process(eFiles). Effective January 2, 2008 all submissions will have to be submitted via the eFiles system. Please have a Senior Official (Director level) send an email to the administration team at review@paab.ca with the contact information of the person(s) who will be designated as administrator(s) for your company. Click on eFiles, on the menu, then eFiles Tutorial for a tutorial on how eFiles works.
Please contact the admin team at PAAB if you need assistance with eFiles
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