Current PAAB Training Sessions

On Demand eLearning Platform

NEW COURSE: PAAB 1.0

6 self directed e-learning modules on code fundamentals. An essential course if you're new to pharma marketing and communications or looking to refresh the fundamentals of the Code

Topics: 

• Fair Balance 
• Substantiating Claims 
• Patient and Consumer Advertising 
• Multichannel marketing 
• Social Media 

ONGOING: PAAB 2.0

2.0 was PAAB's first on demand eLearning Course. Build on the base knowledge built in 1.0 to grow your application skills.  

- Complete courses at your own pace

- Gamified learning with downloadable content

- LinkedIn badges via credly & corse certification

Content: 

Chapter 1: When in-person meetings are on hold, how can we build a compliant email campaign?

Chapter 2: Banner ads: Small space, limited time, big claims! How to maximize real estate and compliance. 

Chatper 3: Digital Conferences: What have we seen? Whar do we know? How could you show?

Chapter 4: Creating and driving traffic to your HCP website

Chapter 5: Building your brand and corporate website

Chapter 6: Engaging patients: Patient websites, programs, apps and more

Learn more at paabtraining.ca

 

Past PAAB Training Sessions

View more at www.paabtraining.ca