PAAB
The Pharmaceutical Advertising Advisory Board (PAAB) is an independent and not-for-profit organization funded on a fee-for-service basis. It is the only organization whose preclearance service is recognized by Health Canada for advertising directed to healthcare professionals. PAAB works to protect Canadians by ensuring that healthcare product advertising meets the regulatory, scientific, therapeutic, and ethical standards outlined in the Code of Advertising Acceptance. All PAAB approved materials bear the PAAB logo.
What's new at PAAB
10845
# of New Submissions
in 2024
6.8 days
Average time to first response
in 2024
1.9 days
Average revision turnaround time
in 2024
2.0 times
Average # of resubmissions to approval
in 2024
More Stats
Mission, Vision and Values
Mission
The Pharmaceutical Advertising Advisory Board provides independent preclearance and advisory services that enable healthcare product advertising to comply with the Canadian regulatory framework.
Vision
Truthful and trustworthy healthcare product advertising that promotes the health and safety of Canadians.
Values
Integrity, Competency, Credibility, Independence, Excellence, Transparency
# of New Submissions
Time to First Response
Time at PAAB vs Client
File Breakdown by Audience
HCP Piece Breakdown
DTC Piece Breakdown
Patient Piece Breakdown
This is a paragraph. Writing in paragraphs lets visitors find what they are looking for quickly and easily. Make sure the title suits the content of this text.
Add your title here
This is a paragraph. Writing in paragraphs lets visitors find what they are looking for quickly and easily. Make sure the title suits the content of this text.
Add your title here
PAAB Perspective
A Protective Mechanism
“Self regulation is like a vaccine. It prevents bad things from happening.”
Director of Marketing
Regulatory Psychology
“20% of the regulated population will automatically comply with any regulation, 5% will attempt to evade it, and 75% will comply so long as they think the 5% will be caught and punished.”
Chester Bowles. Regulator and member in the 1941 U.S. Wartime Office of Price Administration.
Where does PAAB fit into the regulatory landscape?
Click on “Learn More” to view the Health Canada document “Health Canada and Advertising Preclearance Agencies’ Roles Related to Health Product Advertising”.
A Protective Mechanism
“Self regulation is like a vaccine. It prevents bad things from happening.”
Director of Marketing
Regulatory Psychology
“20% of the regulated population will automatically comply with any regulation, 5% will attempt to evade it, and 75% will comply so long as they think the 5% will be caught and punished.”
Chester Bowles. Regulator and member in the 1941 U.S. Wartime Office of Price Administration.
A Protective Mechanism
“Self regulation is like a vaccine. It prevents bad things from happening.”
Director of Marketing
Regulatory Psychology
“20% of the regulated population will automatically comply with any regulation, 5% will attempt to evade it, and 75% will comply so long as they think the 5% will be caught and punished.”
Chester Bowles. Regulator and member in the 1941 U.S. Wartime Office of Price Administration.
Where does PAAB fit into the regulatory landscape?
Click on “Learn More” to view the Health Canada document “Health Canada and Advertising Preclearance Agencies’ Roles Related to Health Product Advertising”.
